BRAND STRATEGY × VISUAL IDENTITY
Every brand deserves
its own dialect
From strategic narrative to visual system, we apply one complete methodology to help brands build irreplaceable recognition in a noisy market.
A brand is not what you say,
but what they remember.
We make memory happen.
Cases
Selected Work
海发船舶
LOGO设计
Xintianci
VI DesignA restrained logo refinement and catalogue upgrade.
小树苗
Mother & child方言中国品牌定位全案复盘 | 助力小树苗成为中国青少年抗痕祛痘创领品牌
九阳-珐琅铁釜
MI Brand Positioning爆品
Durex
VI DesignSensuality can have restraint — turning a sense of restraint into an asset.
Beirui
MI Brand Positioning
Weigu
MITechnology leaders must also learn to speak plainly.
Wangshi
Online SI DesignA time-honoured brand goes to Tmall and makes the shelf young again.
Volvo
MI Brand PositioningBeyond safety, Volvo wants to say something else to the young.
Taozhanyou E-commerce Club
E-commerce communityTurning community sentiment into a participatory celebration.
Sanhe
MI Brand PositioningTurning a local-rooted feeling into a line worth remembering.
Ruiqi'aolan
PS Product LineFrom selling-point architecture to shelf expression, this is how a hit product is deconstructed.
POUCH
VI DesignHow German precision lands in the context of Chinese families.
playboy
PS + SIA breakdown of how one box sold 10,000 units in half an hour.
Panasonic
MI Brand PositioningHow a small steam-noodle category drove big traffic through micro-scenes.
Midea
MI + VIMaking change more than skin deep — one continuous run from positioning to visual identity.
Lacie
VI DesignA visual reconciliation of simplicity and performance.
Keyoubi
Online SI DesignThe day after the homepage redesign, click-through rose by almost three times.
Haier
Online SI DesignFrom a single proposition to a full visual system, reshaping the online character of the baby category.
Kangshou Luye
VI + MIOne line that carries both function and attitude.