The Mother & child / VI + SI project for Guangyou did not start from an unusual place: a product or service that was already good in its own track, yet could never explain itself clearly. Taobao mother & child category: logo lockup standards and VI optimisation. — Results like this never come from advertising more, but from getting one thing said right.
Visual identity is not decoration; it is the carrier of your discourse. In VI, we make what is seen and what is said become the same thing.
Visual sophistication comes from restraint. The confidence to restrain comes from having thought it through.
今天回看，这个项目最值得说的不是某个创意，而是广优母婴终于拥有了一句属于自己的方言：在不同触点里反复出现、且始终一致。这正是我们做品牌最在意的——让表达，成为资产。